Who We Are: The Sunny Sound of Memphis

Welcome to Sunny 1210 & 103.1, your top choice for Adult Standards and Soft Oldies in the Memphis metropolitan area. We are more than just a radio station; we are the soundtrack for the Mid-South, bringing you the timeless hits of the 1950s, ’60s, and ’70s that are truly the Music of Your Life.

Owned by the locally-committed Flinn Broadcasting Corporation, Sunny is dedicated to delivering quality programming, classic music, and a strong connection to our local community.

Our Frequencies

You can find the Sunny sound wherever you are in the Memphis area:

  • On the AM Dial: 1210 AM (Licensed to Bartlett, TN)

  • On the FM Dial: 103.1 FM (Translator W276BH, simulcasting our content)

  • Online: You can always Listen Live to Sunny Radio right here on our website or through your favorite streaming app.

A Legacy of Local Broadcasting

The station signed on the air on August 19, 1986, with the original call sign WGSF, licensed to Arlington, Tennessee.

Our story took a local turn in the late 1980s when the legendary Dr. Flinn Jr. George became involved, eventually acquiring the station and folding it into the family of Flinn Broadcasting stations (which includes local sister stations like KXHT, WHBQ, and WMSO). Under Flinn’s dedicated ownership, the station adopted the WMPS call sign and became licensed to Bartlett, TN.

While the station briefly explored other formats, we proudly returned to the sound we are known for: a beloved mix of standards and soft gold, programmed right here in-house for our Memphis audience.

The Heart of Our Operation

Our main studios are located in Memphis on 6080 Mount Moriah Road Extension at Ridgeway Road.

Behind the Frequencies:

  • Daytime Power: By day, we broadcast with a powerful 10,000 watts on 1210 AM, ensuring a strong signal across the entire metropolitan area.

  • Nighttime Broadcast: To protect the national clear channel frequency shared with other stations, we reduce our power to 250 watts at night, using a directional antenna system to best serve the Memphis area.

  • Transmitter Location: Our transmitter is located in Bartlett, on Rockyford Road at Walker Farms.

Meet the Founder

Dr. George S. Flinn Jr. is a prominent Memphis-based physician, entrepreneur, and former politician who has notably excelled across the fields of medicine and broadcasting. A native Memphian, Dr. Flinn holds both a Bachelor of Science in Electrical Engineering from the University of Mississippi and an MD from the University of Tennessee College of Medicine, a background that informed his pioneering work in teleradiology and the development of color ultrasound technology after a distinguished appointment with the National Institutes of Health. In 1974, he founded The Flinn Clinics, a comprehensive imaging center with seven offices in the Memphis area, and he is the owner of Flinn Broadcasting Corporation, which operates over 40 radio and television stations nationwide, including your local Sunny 1210 & 103.1. Furthermore, he served the community as a member of the Shelby County Commission for six years and has been a Republican candidate for both the U.S. Senate and Congress.